A number of people, including members of the press, have been asking today whether the author of the hilarious TechCrunch parody Crunchfood is in fact yours truly. It all seems to make sense: foodie culture meets Silicon Valley scene (in the same spirit as this blog), the recent paucity of postings here on Consuming Ambitions -- and let's not forget the, ahem, sparkling dry wit. I am not taking credit for the clever satire, but then, if it actually were me, do you think I would tell? In any case, check it out. The parody of Michael Arrington's well-read blog is the best I've seen since the fake Steve Jobs diary.