Driving on El Camino Real near Page Mill Road in Palo Alto, I had been spying the little Edible Arrangements store for a few months, wondering exactly what it was. Thanks to my friend Ron Gutman, I now know that Edible Arrangements is the fruity equivalent of sending a bouquet of flowers. Ron, knowing my foodie proclivity, opted for fruit over flowers to celebrate the recent birth of our first kid -- an arrangement called Berry Special Baby (very punny!). Though we appreciated all the flowers sent by friends and family, I have to say that none of them brought out the whole family to stand around the kitchen island as we did with our lovely fruit-o-rama, feeding like a pack of wolverines.
The fruit (festively cut pineapple, plus strawberries with and without chocolate dip coating) was good and fresh, and kept okay for a couple of days in the fridge. I appreciated the fact that Edible Arrangements used a decent quality of dark chocolate for the dip (there is at least one person in our household, who shall remain nameless lest she pull the comforter off me in my sleep tonight, who boycotts all manner of milk chocolate).
The Edible Arrangements web site claims 712 stores and counting (for the enterprising among you, franchising opportunity awaits). The store locator shows branches all over the Bay Area, including multiple stores in San Francisco. Keep it in mind the next time you're thinking of sending flowers -- in sending fruit you will stand out, and also help your recipient get 1000% U.S. recommended daily allowance of vitamin C!